This is working kyokushin karate practices that I use every day for our karate pages/profiles/groups. What to post on yours:
1. Just action photos
This is undoubtedly the most popular type of social media image. It’s relatively easy to take a picture with your smartphone and apps like Instagram make editing photos to an almost-professional looking standard easier than ever.
While this approach is quick and simple, it’s sometimes limited in its effectiveness precisely because it’s so fast and simple! Anyone and everyone can attach pictures to their updates so standing out is becoming more difficult.
So when do photos work best? When the image is unique, unusual or powerful (i.e. when the image can tell its own story).
Collages allow you to use a collection of images to tell a story or showcase items. They are no hard and fast rules for creating collages, but they’re particularly useful in situations where:
Before/after images also are powerful because they demonstrate a journey.
3. Text over a plain background
If pictures are all about telling a visual story, text-heavy images are focused on quickly communicating a very specific message. Words are less captivating than photos, so the phrasing in plain text images should be carefully crafted if you want it to stand out. Text-heavy variations are especially useful when they feature:
Inspirational quotes, Attractive headlines, Intriguing excerpts (e.g. from a blog article, book)
4. Text with a photo
The text-photo combination is my favorite social media image variation. This doesn’t mean that it’s the best approach for every situation, but it often works because it facilitates the fusion of visual storytelling and compelling copy.
Illustrations are great tools for drawing people into your content. They’re great to use as an alternative to photos because they’re a visual form of communication, and they can easily be added into images. Often less is more when it comes to these elements. The goal is to clearly communicate with your audience, not to make an image look fancy.
This variation is, without doubt, also the easiest one. Video links from YouTube or Vimeo will bring high reach but if you have your own videos from training is much much better to upload on page/group.